A New Adventure, Milan – Italy

In the last 2 years, we were planning to live in a foreign country and we were trying to catch the best opportunity for both of me and my wife, and we had various alternatives including Toronto, Madrid, Berlin, and Milan. Finally, we have decided to move in Italy since the lifestyle of Italians seems very close to the Turkish people. Moreover, we speak French and it is a good opportunity to learn Italian quickly. I think there is no need to talk about how much delicious is Italian kitchen, with its pizzas, kinds of pasta and more…

As of 1st September, my wife Seda is going to begin to her Ph.D. study at Bocconi University, in Milan. Since she also had a full scholarship, it will be beneficial to cover our living expenses. On the other hand, I should leave my current job at Vodafone and seek new opportunities in Milan. Currently, I applied to Politecnico Milano for the Ph.D. degree in Computer Science and I will apply also to Milan Bicocca University. By the way, I started to learn Italian since I have a huge interest in the Italian language. I already completed one course in Italian Culture Institute, and I am now in the second course. Maybe, my next blog post could be in Italian, since in a very short time period of time, I got a great progress in Italian. And also I have started to listen to Italian songs as well, and I become happy when I understand the meaning of the lyrics…

I will continuously share my experiences from here…

Data Management Platforms (DMP)

Today, the digital companies are working extensively to catch their potential customers on the web. Actually, the companies and consulting firms build their digital marketing strategies separately for each channel, in social media, paid media and their owned media channels.

At this point, there are many available Marketing tools and the some of the most prominent ones are Tealium and Adobe Marketing Cloud tools. Moreover, Data Management Platforms(DMP) enables more efficient targeting with the help of 3dr party data. Today, the trend is to upload the customer data to DMP platforms in order to get a revenue from the commercial campaigns of other companies. For example, if you want to target the mothers, who had a child in the last 3 months, you are able to target this specific segment through DMP platforms even though you don’t have any data related with mothers.

You may find current actors in DMP business, such as Oracle Blukai product from this link.